The Sports Leadership Program

Developing the next generation leaders in sports

The Nyenrode Sports Leadership Program is a global part-time academic leadership development program of 1 year. Via this program passionate sports leaders come together to create the extraordinary and make lasting impact in the world of sports.


This program provides an in-depth knowledge base on the fast emerging world of sports management and leadership. We will use a holistic and leadership approach to analyze the so called “sports ecosystem” and the indispensable underlying values of integrity, credibility and sustainability.


Personal Development Journey

The Sports Leadership Program has been designed with the specific intent to contribute to the development of each participant’s authentic capabilities within their role in a sports environment. It is about revealing and developing who they are and who they can become as a sports leader. And also about bringing the managerial side of sports to the next level and learning from each other.


Growing and developing as a leader

The program emphasizes critical, international and competitive thinking enabling them to deal with complex, challenging and often emotional situations in sports management and coaching. It offers participants ways to reflect on and experiment with their own leadership: their ‘personal’ ways to contribute to and shape cooperation. It engages them to apply a range of self-led adult learning practices to ensure that they participate in growing and developing as a leader: growing their competences and growing their authenticity.



  • 1 year part-time global sports program specifically designed by and for leaders in sport
  • Intensive personal leadership development journey
  • 2 international Modules (f.e. at the University of Oregon)
  • Innovative and scientific approaches in sports leadership
  • Small passionate group of participants with a wide range of backgrounds in sports and business.
  • AMBA accredited as part of your Modular MBA degree after your successful participation, click here for more information.

Program highlights

The purpose

The Sports Leadership Program facilitates your personal development with a focus on sustainability, integrity and credibility. The program emphasizes critical, international and competitive thinking enabling you to deal with complex, challenging and often emotional situations in sports management and coaching.


For whom

The Sports Leadership Program is especially designed for talented and ambitious sports coaches and managers, as well as for entrepreneurs with a passion for sports. For those who are looking for an opportunity to deepen their knowledge, broaden their view and share their expertise. We believe that diversity creates a breeding place for growth. Therefore, we strive to form a class with various backgrounds, experiences and dreams.



This part-time program has a duration of 10 months and starts in September 2017.


Teaching philosophy

Your personal development is key in taking the next steps towards becoming a better leader and reaching your ambitious goals. We believe that lasting change is accomplished by knowing and understanding the theory, by being inspired through role models, and by taking small steps while trying and making mistakes. In addition, our teaching philosophy is based on experiential learning – in other words, learning by doing.


Teaching method

We believe in small classroom settings with enough opportunities for personalized feedback. Our aim is to share front line knowledge and expertise by facilitating inspirational courses in an engaging and pragmatic way, using courageous dialogues, dynamic experiments, (team-based) games, inspiring guest speakers, and provocative case discussions. In addition, you will be challenged to lead your own master class on a topic of your choice.


Modules at Nyenrode and abroad

During a one year program, seven modules are taught – five at Nyenrode Business Universiteit and two at universities abroad, for instance at the University of Oregon. The Nyenrode modules comprise of three full days on campus, usually every five weeks on a Monday, Tuesday and Wednesday. The modules abroad consist of three to five day visits to reputable sports universities or business schools and the Headquarters of worldly known sports organizations.

Curriculum overview

Personal Leadership Development Journey

Leading component of the program is your personal leadership development. Professional coaches from Phoenix Education will guide you on this journey, using various methods to help you gain insights in your professional and personal behavior enabling a steep learning curve. During the program there will be group-coaching sessions, challenging you to operate outside your comfort zone, discover new aspects of your character and helping you to develop into the leader you want to be.

Practical matters

Combining studying with sports and businesses

The curriculum of the Sports Leadership Program is especially designed to combine the demands of studying with a busy job in an elite sports setting. If you are unable to attend one of the modules or classes, all discussed content will be provided through a digital classroom environment. In addition, you will be invited to retake missed classes in the following edition of the program.



Students have the possibility to acquire MBA credits by participating in this course, to obtain exemptions for the Modular MBA program at Nyenrode. All blocks will support the participants in building competences as defined for the Nyenrode Modular Executive MBAs and the AMBA criteria. Successful completion of all assignments as described in this Course Outline allows you to exempt a specialization module. Please contact Program management for further details.


Nyenrode community and alumni network

By studying at Nyenrode you will enter the exclusive Nyenrode community and you will gain access to the global alumni network of professionals. It has over 15.000 alumni operating in over 90 countries. Although their backgrounds are highly varied, all alumni have on thing in common: their stories are exemplary.

Admission criteria

Through a thorough selection process, we strive to create an optimal synergy between the participants. Suitable candidates include international coaches, (general) managers of sports clubs or federations and innovative entrepreneurs in sports.


Tuition fee

The tuition fee for the Sports Leadership Program is € 18.500 (excl. VAT). This amount includes overnight stays, breakfast, lunch and dinner for the days on campus at Nyenrode and during the visits abroad. It does not include any travel costs to the foreign universities.

Lees meer…


Nyenrode Business Universiteit
Nyenrode Castle
University of Oregon (USA)

Project partners

Tackle real-world issues

Throughout the Sports Leadership Program we will challenge you to be an innovative thinker and doer. Together with our partners we will tackle real-world issues and real cases. We will use an holistic approach: looking from a managerial point of view.

It’s a learning loop: our participants get a better understanding of what it means to use design thinking outside the classroom, and our partners deepen their own innovation methodology.

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Sports Leadership Program

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Return on Education

Video: Edward van Wonderen, CEO FC Den Bosch

Article: Maike Willems, Olympic Sailing Manager TeamNL

Article: Paul Rinkens, CIO Qbic Hotels

MVV Maastricht

’I now make decisions easier. Also, when it comes to strategy deployment.’

— Steven de Jongh

‘The exchange of ideas in class was fascinating because of all the different backgrounds.’

— Mark Tuitert